Category: Small Business

We Sell… Or Else!

The phrase “We Sell Or Else” was the promise of David Ogilvey, the man who is widely considered the father of the advertising business. Being great admirers of Ogilvey, my team and I have adopted “We Sell or Else” as our

So you want to go it alone…

When you have found your ideal location for your business and decide to pursue a lease on the space, chances are you’ll be presented with a typed or printed commercial lease prepared either by the landlord or his lawyer. Commercial

Brick-and-Mortar or Online Store…Why Not Both?

It wasn’t that long ago that most people did all of their household shopping in their local stores complete with parking and weather problems, long lines, and wobbly shopping carts. It wasn’t until 1995 that companies like Amazon.com decided to challenge the

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